Anatomy of a Speaker's Introduction: Part I

We'll spend hours, days, weeks, even a lifetime writing and perfecting our speech, and yet, before we ever get up to present, someone else holds a major key to our success or failure.

That someone else is our Introducer. That major key is our Introduction.

Both tend to be neglected or even forgotten by the beginning speaker, and downright mishandled by all but the best speakers.

Too often a Speaker's Introduction is one of two things - a reading of the biography or description provided for the event program, or an equally long biography either written by the clueless speaker or the wannabe helpful introducer themselves. We KNOW this is both boring and ineffective, and yet we let it happen time and time again.

Don't waste the 30 seconds before your presentation, you know, the one you spent all your time on, on information the audience doesn't need and/or already has. Don't give them a reason before you even open your mouth to shut you out and turn to their smartphone. Instead, use your introduction to draw them in, make them laugh, and prepare them for the main event - YOU.

Your introduction is a mini-speech - and I mean mini. If it goes longer than two minutes, you're doing it wrong. If you can do it in minute or less, all the better.

What exactly IS the Anatomy of a Speaker's Introduction?

1. Attention Grab - just as you might in a speech, start with a question or shocking statistic or statement related to your content, or yourself. This sucks your audience in immediately, and sets an expectation for your subject and your style. EX: If you're giving a leadership speech, start off with a controversial statement about about leadership, a question about how the audience feels about leadership, or perhaps a qualifying statement about your own leadership experience in a concise manner.

2. Humor - yes, humor. If you can get your audience laughing before you ever come up, your connection will already be building, and it will be easier for you to keep their attention, vs. trying to regain it, after your introduction.

EX: Instead of a laundry list of your leadership experience, offer up a combined credibility/humorous triad - 'our speaker today is the CEO of a multi-million dollar tech company, has been married for 20 years, and has three wonderful children who have honed her leadership skills faster than either the corporate world or the bonds of matrimony ever could.' 

3. Tailored Credibility - you're probably loaded with personal and professional credentials. President of this, CEO of that, with multiple BS, BA, PhD, and Master's degrees from the best schools, not to mention organizational certifications like CPS, AS, DTM and WCPS, technical certifications like - well I don't have any so I don't know what they are, but YOU do - along with your amazing spouse, beautiful children, stepchildren, adopted children, and foster children. You've written 5 best-selling books, and appeared on Larry King, Oprah, and Jerry Springer. You make a ton of money, and give most of it away to 15 different charities. In your spare time, you fly, climb mountains, and crochet afghans that you give to your local homeless shelter.

In short, you rock.

This is all great information to share...on your website.

As far as your introduction, remember, we're keeping it short. If your credibility matters to the audience you're in front of it, or is crucial to your message, use some of it - maybe one or two items, at most. Keep in mind, however, that these people already know you're credible, because you're in front of them, and your bio is likely in the program, or at the very least a smartphone away.

4. Product Placement - yes, you can briefly include a mention of your most recent book or product, if it matters to the moment, and is available after the presentation. Briefly. You'll also bring this up in your Outroduction, which I'll talk about in another post.

5. Promise - this may have been part of your Attention Grab, but if not, make a short statement at the end, right before your name, with your promise. What are they going to get? What solution? What feeling? What plan? EX: In his presentation today, you will be armed with three solid way to Speak and Deliver your greatest message - Welcome Rich Hopkins.

6. Title NO, Name YES - in a professional introduction, the title of your talk is entirely irrelevant. As seen in the example above, give the promise, then have them introduce you with your name. If you can stop your name from being used at all before the end, all the better. Why? Because use of your name triggers both applause and your movement towards the stage. Using it throughout the introduction can inadvertently create false starts. Save it til the end, and head up to the stage.

Bonus Tip - Humorous Name or Branding Modifier - if you've used a personal funny description in the intro, or have a branding moniker, call back to it. EX: Welcome the rocker himself...., Welcome, fresh from his latest Game of Thrones binge-watching.... Welcome the Man in the Hat.... Welcome the Win Anyway Guy himself....

In Part II, I'll talk about the hazards involved with your introduction and introducer, and how to navigate all the landmines involved when you are relying on a third party, or several third parties, to launch your presentation. In Part III, I'll discuss, for my Toastmaster friends, a more tailored approach for your TM speeches, and how they can improve your club and member experience.

I'd love to have a Part IV - where I take real introductions YOU send me, and I power them up for you. I'll take four intros - first come, first served - and help you craft them to help you get your next speech off to a powerful start before you ever get on stage. Just leave your request in the comments below.

Until then - look at your current introduction and compare it to the above formula. Is it too long? Too boring? Too filled with non-pertinent information? Is it giving you your best chance to Speak....and Deliver?

Shatter Your Writer's Block Pt II: 7 Quick & Dirty Writing Solutions

A few weeks ago, I wrote about 'Speechwriting in Reverse' as a solution to Writer's Block. In a nutshell, it means Speak, Record, Transcribe.

That doesn't work for everyone, though, and we don't always like to have just one solution, so I promised more to come. Here we go:

1. A Funny Thing Happened to Me....Today. Yep, sit down, and think about your day. Anything different happen? Anything funny? Anything awful? Anything boring? Even if it was the same old same old day you always have, there's something to talk about. Write down a blow by blow description of the day, and somewhere, you'll find something to talk about that will lead to something more.

2. Life Biography. If you haven't already gone over your life story, do it. Any significant moment, good or bad. Lessons learned. Heartbreaks. Great joys. Successes and Failures. Accidents, broken bones, getting caught doing whatever. If you've already done this - do it AGAIN. You've probably been around long enough to forget a few things the first time, or the tenth time, around.

3. How-To. What do you know how to do? Cook? Get paint off furniture? Build a birdhouse? Change your own oil? Plant a garden? Do your taxes? Play Poker? I guarantee you know something someone in your audience won't - teach it, and you'll suddenly bring up memories and stories of you learning how to do it, and doing it. Poof - instant speech.

4. Reports & Reviews. What have you been reading lately? Tell us about it. Why you chose it, how you liked it, how it affected you, if you'd recommend it. Works for Music, Movies, TV, or any consumable media - heck, it even works for restaurants. Where have you been eating lately? If its good enough for Instagram, its good enough for a speech.

5. In the News. Be cautious so as to avoid political/religious material, unless that's what you want to do intentionally. There's so much news available, you've got thousands of potential speeches just waiting for you on the web.

6. Finding Forrester Approach. In this movie, Sean Connery played a fictional writer in seclusion who mentored a young writer in the neighborhood. One of his tricks was to give him one of his old articles, have him start re-typing it, and then take it into a different direction after the first few lines. Consider watching some YouTube speeches, bringing out your old speeches (you've saved them all, right? RIGHT?), looking at famous speeches - and doing the same. Just be sure to give credit where credit is due if you don't change things up enough. And the movie, Finding Forrester? Well worth a watch.

7. Table Topics. What was the question the last time you got up in your club? Wish you'd answered it differently? Here's your chance, and with more time to address it, to boot.

I'm not saying you're going to build something brilliant right off the bat. The key is simply to start building, and the above gives you the material to start building with. Once the mind is in motion, it will stay in motion, and your Writer's Block will fall away before you even realize.

Go write your next speech, and then Speak....& Deliver!

March Madness and the World Championship of Public Speaking

I just finished sweeping my Area Contest last Friday night, both Table Topics and International Speech, as I make yet another run at a third District Trophy in Topics, and hopefully, finally, a 1st place trophy at the World Championship of Public Speaking (WCPS).

Similarly (or not), Duke, Wisconsin, Kentucky, and Michigan State all won their Elite Eight games to send them into next weekends Final Four in the NCAA Basketball National (USA) Championships, where one of them will end up winning it all, and be considered the best team in the country, out of a couple hundred overall, and 68 who ended up in the tournament, commonly referred to as March Madness.


They say that between 30,000 and 40,000 contestants start at the club level, and average of roughly 2.7 per club (15,543), which is where we get the statistic oft used in marketing the WCPS - best out 35,000 speakers worldwide. Once you get past club, you'll compete in one of 3277 Areas, 712 Divisions, and 97 Districts (thanks George Marshall for running these stats down), meaning at any various level you can say you're in top 10 percent of competitive TM speakers after winning Area, the top 2 percent after Division, the top two hundredths percent (I think that's how one would say it - .00277) after District, and so on....whether you win the Final or not. Not bad, right?

Both March Madness and the WCPS have six rounds, though it can have seven, if, in basketball, you end up in a 'play-in' game, of which there are four, or in the Int'l Contest, if you're in a large district that has a run-off after the Division level. But basically, the best team plays six others teams out of the 68 to claim their title - in a seeded tournament, with the 'best' ranked teams facing off with the worst - one seeds down to sixteen seeds.

The World Champion goes through Club, Area, Division, District, the Semi-Finals, and the Finals. During that run, the Champ will face anywhere from no competition to 5 competitors at the average club and Area contest - so let's be optimistic and say 10 total (your mileage may vary). At Division, I've seen as few as two contestants, as many as 8, so lets be optimistic again and say 5, and most districts have between 4 and 10 competitors, again we'll go with 8 as a high average. The semi's feature 9-10 competitors, the Finals, nine.

OK math majors, that means the World Champion actually faces, in direct competition, around 39 other speakers, with gusts up to 50. We won't even go into the fact that all these speakers are Toastmasters, leaving out the vast world of professional speakers who typically aren't members of TM, much less interested in competing for a trophy they don't 'need'.

Surely, though, these are 50 of the best speakers Toastmasters has to offer, right? Well, it depends. The path for some of the best speakers can end early, if two (or more) top-notch competitors face off too early. I knew a WCPS finalist who lost the next year, at club, to someone else who then went to the Finals for the SECOND time in her career. So the equivalent of two #1 seeds in the NCAA Tournament faced off in ROUND ONE! This can happen at any round, and who knows if all the speakers in, say North Carolina are better than all the speakers here in Colorado.

When I compete at Division on the 11th, I'll be facing the fall District Humorous Champion - meaning the two of us hold the last two speaking trophies in District 26, and neither one of us is guaranteed to even PLACE. Will we suddenly fall of the the map as quality speakers?

Additionally, in any given year, a large number of top-notch speakers aren't even competing, as they've taken a year off either in leadership roles, or just to rest awhile.

So, if you can be a World Champion after facing as few as, perhaps, 30-50 other speakers, is there true value in the title?

Elsa/Getty Images

Considering I've been going after this title since 2001, I really have no choice but to say YES. Just as one of the four teams in the NCAA Tourney will eventually be considered the best, even if it's Michigan State, with 11 losses, who gets hot at the right time.

Contestants can only compete with those put before them, after all. They aren't responsible for the format, just as the basketball teams can't always control their seeding in the tournament, or who they will play from round to round. The speech contest is equally unpredictable, thanks to the diversity of judges, and the randomness of speeches created from talented speakers throughout the organization.

And the pressure - oh the pressure. Whether you're facing an audience of 10 at club, or 2000 at the finals, the one loss and you're done nature (in most cases, though some Clubs, Areas, and Divisions send the top two) of the event puts the pressure on.

Craig Valentine, 1999 World Champion of Public Speaking

Winning the championship of public speaking, much like winning any contest, takes a unique combination of talent, performance, and plain old luck. Whether you win on your first try, a la Craig Valentine and Ryan Avery, or after several false starts, like Lance Miller, or several close shaves, such as Jim Key, Mark Hunter, and of course, the King of also-rans, Jock Elliott, who won on his record sixth try in the Finals, you're a champion. You're a great speaker, with a marketable title who has achieved something that, by design, only one person per year can achieve.

Does it mean you're the best? Maybe. Maybe not. It does mean you're a champion - and the truest champions always get better, and usually faster than non-champions. After all, now everyone expects them to be the BEST of the best, not just 'pretty good'. Craig Valentine famously said that the first thing he did after winning the championship in 1999 was to go buy a book on speaking. Good move, I'd say.

Am I trying to run down the credibility of the champs, or the contest? No, not by any means. I still want to win this thing some day before I die. But I am saying that if you don't win, that if you NEVER win, such as John Howard, 5x finalist who died as he went up the leadership ranks, just before he was to take on the Int'l President role, it doesn't mean you aren't a great speaker. If I'm counting right (he says he doesn't remember), J.A. Gamache has gone to the Semi-Finals 8 times, the Finals twice, but hasn't won. He's still a great speaker, right? Rory Vaden? Twice in the Finals, took 2nd in 2007 - seems to be doing fairly well.

It may mean you aren't a CHAMPION, and that you didn't WIN. But as I like to say - WIN ANYWAY. Find your own victories outside of the trophies. Be a champion to your audiences that aren't awarding you little plastic trophies - that's where the victories truly await.

Speaking isn't about Championships, and neither is basketball. They're both about developing skills, promoting emotional (and physical) growth, and sportsmanship. Go Speak & Deliver - and Go Wildcats :)

Shatter Your Writer's Block Pt I: Speechwriting in Reverse

I don't know what to write!

You'll have to Google James Caan/Misery to find out what he's actually typing...

A common malady among writers, it is a shared obstacle between writers of prose and writers of oratory. It's a complain I hear from all kinds of speakers, whether they're writing a keynote, a business presentation, or their next Toastmasters speech.

I totally get it. I hated writing down speeches, even though I enjoy writing. I went through many of my early years just speaking off the cuff off of a brief outline, or nothing beyond my own mental notes. And I did ok. I actually did pretty well.

Two problems with that - not everyone CAN have success with this method, and those that do, like me, are easily fooled into thinking that's the way it should be done, and believe it's the way to get the best results.

So often I hear clients tell me they don't have to write it out, that they have the 'gift of gab', and feel more natural when they just go 'off the cuff'. Sure, it might be better for you, but that doesn't mean it's better for your message, or your audience!

It was through the Toastmasters contest process, as I competed year after year for the World Championship of Public Speaking, that I forced myself to wordsmith. I had to both stay within the given time of 5-7 minutes, and enhance the impact of each section, each sentence, even each word. I soon discovered my speaking pace to be about 100 words a minute, taking into account laughter and pauses, and kept track of word count accordingly.

But I still hate writing. So when I have the opportunity, I'll practice a speech from an outline (real or mental), record it, and then go back and transcribe, edit, and prepare it for prime-time. In fact, I did this just last week, at a club contest that I intended on being just a practice for my home club contest.

Recording is a lot easier now than ever. I just used my smartphone - but in the past I've used digital recorders as well. If you're still holding out from the 80's, bring along the cassette recorder!

My club contest (1 of 2 clubs) was last week. I had an idea I'd been thinking about for months. I had a couple of stories. But I hadn't honed it, hadn't quite figured out how to open or close it, or even what I might say beyond the two core stories and the point. I figured I'd just go up and give it my best shot, and see what happened.

Keep in mind, of course, I've been competitively speaking for 15 years, so I can still manage to do 'well enough' to have a cohesive speech, even on the fly. If you're still at the beginning, I would be more cautious about where practice this way. Your regular club meeting is a much safer bet, and since Toastmasters is essentially a learning laboratory, it is more than acceptable to experiment with this technique.

THE RESULTS
Time: 7:02
Word Count: a bloated 884!

Lowlights:

Run-on sentences - One sentence had about 100 words and 7 'ands'. In fact 'and' appeared 44 times!

Lane Changes - Starting a sentence one way, then stopping and going a different direction mid-sentence

Double Clutches - Saying something before I'm ready to continue the sentence, and stuttering to start again

Disconnected Points - Was I talking about love? dreams? anger? rejection? They all showed up, and never got tied up.

Highlights:
Lots of emotion - I could hear the spontaneous passion throughout, which too much of the wrong kind of practice can beat out of a speech.

Audience engagement - with a small audience, I made reference to individuals there, and made the speech personal on the fly.

New ideas - since I made so much of it up on the spot, new ideas, good and bad, got a trial run. I have some great thoughts for humor and emotional phrasing that I may not have gotten by writing it first.

In the end, the total freedom I felt in the situation helped me tremendously, and that's what I want you to take away from this post.

I'm looking forward to turning this raw speech into something that will live a long time. It'll end up 160 words shorter, and have twice the impact.

But if I hadn't gotten it out there, If I'd stayed in front of my computer, my notepad, whatever, and let myself get tied up with the paralysis of perfect prose, it might never have existed.

I have a few other strategies to share in coming posts, and depending on how I fare this season in the contest, I will eventually share a side by side comparison between this speech and the finalized version.

If you can't sit and write, go speak. Even if it's not a speech, but a blog post. A book chapter. A letter. Record it. Transcribe it. Be free from judgment in the moment, then come back and start editing.

Shatter your writer's block so you can Speak....& Deliver!