Professional speaker Nate Dunlop recommends identifying metaphors your audience will understand by asking these questions:
- Who is your audience? - do a deep survey of your audience so you know what their common knowledge is
- What do they know about your topic? - determine the level of your audience's understanding about your topic - if they already understand what you are saying, there is no need to use a metaphor to describe it
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
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