7 and a Half Ways to Make Your Information Matter

If you're a regular person with a regular job living a regular life, chances are the only times you get asked to speak is to share straight information. Sales data, new product information, company reports - if you're lucky maybe training for new employees, or teaching new technology to the current staff. Even client sales presentations, if you aren't careful, can become massive information dumps.

Information isn't inherently bad. In fact, it is the core of any presentation, the essence of why a presentation must be made. Too much information, superfluous information, and information presented in a boring fashion, however - that's bad.

7 1/2 Ways to Make Your Information Matter

1. Simplify - you probably know what you're talking about, because you deal with it all the time. Your audience may not be as versed as you, however, and treating them like they are will leave them in a daze. Use accessible vocabulary - watch your industry jargon and define your acronyms. If they can't comprehend what you're saying as you say it, they'll get hung up, and you'll find them nowhere near where you're trying to take them by your conclusion.

2. Chunk It Down - once you've simplified your word choices, simplify your conceptual organization. Instead of bulldozing ahead with everything you have, or indiscriminately weaving from topic to topic like an out of control bundle of computer code, organize your information. Create a structure for your talk that will serve your audience, not your knowledge base or your ego. example: if you're talking about Theodore Roosevelt, keep your talk focused on a purpose (time period in his life, his political philosophy, or his family life), and make sure all you're including leads to that purpose.

3. Organize by Relevance - much like the top-down style of a classic newspaper article, start with what they need to know most, first, and fill in the details after. If they see the end result, the big idea, up front, they will be more attentive to the process it takes to get there.

4. Compare - either to a straight up competing product or service, to a similar device or concept, or to the item or process you're replacing/upgrading. By providing a reference point they understand, that is, accessing their old information, it will make your new information easier for them to handle.

5. Pictures, not Numbers - numbers, statistics, and hard data in general don't work well when displayed or spoken, in terms of memorability. If they are linked to pictures or simple charts, they become easier to assimilate. example: Instead of 'we sold 5,254,326 more hamburgers this year over last year, a 52.6 percent increase' as a verbal only statement, or as stark numbers on a screen, consider a graphic of a small stack and a bigger stack of burgers side by side in combination with the verbal statistic.

6. Use Humor - this goes for pretty much any presentation of any type. Humor done right builds connection and opens minds. Anchoring information in a humorous story is going to make it a lot more memorable than a straight-up information dump. example: telling someone about how you got your tongue stuck on the flagpole in kindergarten is a sure way to help them remember the concept of thermal conductivity.

7. Leave Behind - your information is important, which is why you're sharing it. It's also likely very specific, and may be so specific that you don't want to leave any room for error. Create a leave-behind that has your statistics, your research, your sources, even your slides, to give to folks AFTER your presentation. Giving it before opens the door for them to open the door, and walk out on you - either mentally or physically.

7.5. Notes Handout - unlike the leave behind, this is basically a combination of blank scratch paper and a partially filled out map of your presentation. Put blank lines, or partial sentences with key words to fill in, on a page or two and hand out at the beginning. You don't give too much away to begin with, while still giving an implied promise that you'll be giving enough information that notes should be taken.

If you want their full attention, tell them at the beginning not to take notes, that you have a leave behind - but be aware you might lose the attention of a few at that point, if they think they have permission to not pay attention.

Most of us do live a regular life. A lot of speaking advice, articles, and trainings, heck, even this blog, can overly-geared toward motivational/inspirational/storytelling type presentations. This isn't all bad - because much of the concepts in that type of speaking can be brought over to the 'regular life' of information sharing, sales-oriented, training type speaking that may be more prominent in your circles.

And vice-versa.

Take ALL the information...and then go out and Speak...& Deliver!

Starting Your Speech in the Middle

Jaakko Iisalo - the enemy of your presentation....

You've only got a few seconds. If you don't grab their attention with something that matters, the audience will turn you off before you can say "Angry Birds".

There are several ways to get their attention - from asking an opening question to starting with a startling statistic to saying something controversial or shocking. I covered these in 2010, in "Grabbing the Audience's Attention: Myth or Method". 

I still stand by those methods. Today's strategy can work with those, or on it's own: Starting Your Speech in the Middle. The middle of a story, the middle of your speech as previously written, the middle of your climactic point.

Example 1: Speech Topic: Relationships

Normally, you'd open by saying how important relationships are. You might even ask a question: Have you ever had a horrific relationship? Then you set up the rest of your speech and start telling stories.

What if you moved us to the middle, using dialogue? Shout: "Get out of this house this instant, or I'm calling the police!" What is the audience thinking now? Whatever they are thinking, at least they are thinking. They are instantly drawn in, to find out the context of the statement. Now you are free to go backward and forward through time to build context, make a point, and bring your audience to your conclusion.

Example 2: Speech Topic: Taking Risks

A typical start to this speech might be a statistic - "40,000 people a year die in car accidents". Then you bring this into a comparison with your personal story of climbing El Capitan, and continue into your point about the process of taking risks. Not bad, but not terrific.

Instead, consider this: As if talking to yourself, say "What am I doing, volunteering to climb up a 3000 foot rock formation, with only a rock and my idiot brother-in-law between me and certain death?" Pause, look at the audience. "That's what I was thinking. What I said was AAAAUUUUUGGGGGGHHHHHHH!" Then explain the situation - you had a sudden drop, you hurt yourself, you fell to your death, whatever. You get us wondering, then you surprise us. Now you can take us wherever you want to, even up El Capitan!

Starting Your Speech in the Middle provides an added bonus to your speech, as well. It cuts out all temptation to meander around at the beginning with thank you's and stories about the traffic on the way there and how you knew the company president in college. It cuts to the chase, which is what you audience wants, and what will make your speech more memorable, more effective, at its completion.

Is it uncomfortable? Sure. Especially the first few times you do it. But so was speaking, once upon a time. Experiment. Practice. Just don't wimp out. The more powerful your opening, the more power you'll have over your audience.

Are You Creating Followers?

The Original Facebook.

Over the past five years I've watched Facebook, Linked In, and Twitter take over the world with a simple formula: let people talk to each other. This written form of communication offers valuable insight into the speaking world, as well.

Typically, we start out with a small group of people we communicate with - our friends and family. Some never move beyond that point. Others start to expand outside their immediate circle of influence, to people in their industry. Most of my friends on Facebook are fellow speakers I've never met. Beyond that, you can grow your network to thousands of people, many who may care what you say, others who just treat you as a statistic. Without becoming a tutorial on using social media, let me just say this - however you choose to use it, use it in the way it best serves your goals - and get your goals clear before you get to far.

The communication I see on these platforms usually falls into five categories:


1. Open, authentic comments about what we're doing, how we're feeling, and what we plan to do

2. Pithy Quotes, Off-the-Wall Jokes, and lately, images combined with both.

3. Hardcore Marketing filled with links to blogs, sales pages, etc.

4. Links to news stories, blogs, or videos

5. Actual valuable and useful information

All distilled to 140 or so characters apiece, with the percentage of one over the other either serving or betraying the communicator's purposes, just as your content as a speaker will betray or serve your audience.

What type of information are your giving to your audiences when you speak? Does your desire to market overwhelm your audience? Do you focus on sharing others wisdom without being authentic with your own life experiences? How does everything tie together?

Most important, when you finish speaking, have you built new followers, new friends? Have you shared yourself and delivered your message with passion and integrity? Have you communicated with the audience, or just talked at them, throwing out one impersonal statistic, quote and cliche after another?

Successful Social Media users understand it takes a balance of all five types of messages to build friends and following. As speakers, we are given the luxury of more than 30 words or so, but the goal is the same - find the balance of content to build friendships, and trust, from the stage. Whether we're talking to friends and family, your circle of influence, or your entire industry, remember to talk to and with them, vs. at or for them.

Once your balance is achieved, you'll know you're able to Speak...and Deliver.


*editor's note: This post originally appeared in 2009. It has been edited for content and modified to fit your screen.